Think Like a UX Researcher - How to Observe Users, Influence Design, and Shape Business Strategy

Key Insights from "Think Like a UX Researcher"

• Understanding User Experience (UX): The book emphasizes the importance of understanding the user's experience while interacting with a product or service. This understanding forms the basis for any UX research.
• Observing Users: The authors highlight the crucial role of observing users in their natural environment to understand their needs, behaviors, frustrations, and goals.
• Influencing Design: UX research should not only observe and understand users' experiences but also influence the design process to create products that meet user needs effectively.
• Shaping Business Strategy: UX research is not just about improving product...

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