Confessions of an Advertising Man

Key Facts from 'Confessions of an Advertising Man'

1. The consumer is not a moron, she is your wife: Always treat your consumers with respect. Never underestimate their intelligence or their ability to see through insincere advertising.
2. Research is paramount: Solid, thorough research is the cornerstone of successful advertising. Understand the product, the market, and the consumer.
3. Big ideas are immortal: Unique, creative ideas have the ability to outlast campaigns, trends, and even the products they advertise.
4. Creativity is not an art, it is a science: The process of creating effective advertisements involves a systematic approach, not just artistic flair.
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