Key Facts and Insights from the Book
- The traditional marketing strategies are no longer effective in the modern world, and marketers need to adapt to the new rules of marketing and PR.
- Using online media such as blogs, podcasts, and viral marketing can help businesses reach their target audience directly.
- News releases are not just for journalists; they can also be used to communicate directly with customers.
- Online marketing is not about hard selling; it's about building relationships and creating a community around your brand.
- The importance of developing a buyer persona in order to effectively target your marketing...
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