The Lean Marketplace: a Practical Guide to Building a Successful Online Marketplace Business

Key Insights from "The Lean Marketplace"

1. Understanding the concept of a lean marketplace: The book delves into the concept of a lean marketplace, which is an online platform that brings together buyers and sellers, with a minimum viable product (MVP) at its core. It emphasizes the importance of developing an MVP to test the waters before fully launching the marketplace.
2. The importance of identifying target customers: The book underscores the necessity of identifying and understanding your target customers before building your marketplace. This helps in developing a product that meets their needs and increases chances of success.
3. Creating value...

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