Made to Stick - Why Some Ideas Survive and Others Die

Key Facts or Insights from "Made to Stick"

1. Principle of Simplicity: Core messages should be simple, compact, and profound.
2. Principle of Unexpectedness: To grab people's attention, deliver messages in an unexpected way.
3. Principle of Concreteness: Make your idea clear by explaining it in terms of human actions, sensory information, and specific facts.
4. Principle of Credibility: Help people believe your idea by making sure it is backed up by a reliable authority or antecedent event.
5. Principle of Emotion: Make people care about your idea by linking it to something they already care about or invoking emotion.
6. Principle of Story: Tell...

   Please log in or register to view the full book summary.