Key Facts and Insights
- User experience (UX) research is fundamental to creating products that meet user needs. Good UX research employs a variety of interview techniques to gather qualitative data.
- The book emphasizes the importance of empathy in the interview process. Understanding and relating to the user's experience is crucial.
- Planning and preparation are essential for conducting effective UX interviews. This includes defining objectives, selecting appropriate participants, crafting effective questions, and arranging logistics.
- The art of asking questions is a central theme of the book. Different types of questions elicit different types of responses.
- Active listening is another...