Tiny Habits - The Small Changes That Change Everything

BJ Fogg

Key Facts and Insights from Tiny Habits

  1. Behavior Model: BJ Fogg introduces the Fogg Behavior Model, asserting that behavior is a product of motivation, ability, and prompt.
  2. Small Changes: Fogg advocates for making tiny changes to habits instead of trying for large sweeping changes. These small habits are easier to adopt and maintain.
  3. Motivation: Contrary to popular belief, motivation isn't the main driver for changing habits. It is unreliable and fluctuates. Hence, relying on it is not effective for long-term change.
  4. Ability: If a behavior is easy to do, we are more likely to do it. Fogg emphasizes making...

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