"Personality Isn't Permanent - Break Free from Self-Limiting Beliefs and Rewrite Your Story" by Benjamin Hardy is a groundbreaking book that challenges traditional notions of personality as a fixed and immutable trait. Instead, the author argues that personality is malleable and can be intentionally changed over time through conscious effort. The book is packed with insights and practical advice to help readers redefine their self-concepts, overcome limiting beliefs, and shape their future selves. Here are some of the most important key facts and insights from the book: