Key Insights from "Running Lean - Iterate from Plan A to a Plan That Works" by Ash Maurya:
- The Lean Startup model is an iterative process of building, measuring and learning.
- Entrepreneurs should focus on building a minimum viable product (MVP) to test their business hypotheses.
- Customer development is a crucial process that helps in validating or invalidating business hypotheses.
- The Lean Canvas is a visual tool to document your business model hypothesis.
- Product/market fit is the primary goal of a startup.
- Pivot or persevere decision is a crucial turning point in the startup's journey.
- The book introduces a...