Corporate Language. Das Praxisbuch - Warum Marken in der digitalen Welt eine stärkere Stimme brauchen. Wie Sprache zum Branding-Tool für Mittelstand und große Unternehmen wird

Key Facts and Insights from "Corporate Language. Das Praxisbuch"

1. Importance of a Strong Brand Voice: Having a strong brand voice is more significant than ever in today's digital age. It helps to distinguish your brand from the competition, establish credibility, and foster trust with consumers.
2. Language as a Branding Tool: The book emphasizes the use of language as a powerful branding tool for both medium and large-scale enterprises.
3. Consistency in Communication: Consistency in communication across all platforms is crucial for maintaining a strong brand identity. Inconsistencies can lead to confusion and weaken the brand image.
4. Evolution of...

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