Value Proposition Design - How to Create Products and Services Customers Want

Key Facts and Insights:

1. Value Proposition Design (VPD) helps you tackle the core challenge of every business – creating compelling products and services customers want to buy.
2. VPD is a step-by-step process that allows you to systematically understand customer needs and design value propositions that meet those needs.
3. It provides you with a set of tools and techniques to visually map out and test your value propositions.
4. The book presents a Value Proposition Canvas, a practical tool to design, test, build, and manage value propositions.
5. VPD emphasizes the importance of understanding your customer's jobs, pains, and gains to create...

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