Kellogg on Marketing - The Marketing Faculty of the Kellogg School of Management

Key Insights from "Kellogg on Marketing - The Marketing Faculty of the Kellogg School of Management"

1. Marketing as a Strategic Function: The book emphasizes the strategic role of marketing in business. It's not just about selling a product or service, but about understanding the customer and aligning the business to meet their needs.
2. Consumer Behavior: Understanding consumer behavior is key to effective marketing. This includes understanding the cognitive, affective, and behavioral responses of consumers to marketing stimuli.
3. Brand Management: The book stresses the importance of brand management, including the creation of brand equity, brand positioning, and brand extension.
4. Marketing...

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