Key Facts and Insights from "Made in Japan - Akio Morita and Sony"
- Akio Morita, the co-founder of Sony, believed in the power of innovation and constantly strived to create unique products that would create new markets.
- Morita was instrumental in changing the perception of 'Made in Japan' from cheap and low quality to high quality and high tech.
- Sony's success was rooted in its commitment to research and development, enterprise, and the willingness to take calculated risks.
- Morita's management style was distinctive and broke many traditional Japanese corporate norms, including lifetime employment and seniority-based promotions.
- Morita was a...
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