Blue Ocean Strategy, Expanded Edition - How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim, Renee Mauborgne
Summary
Key Facts and Insights
- Value Innovation: The concept of value innovation is at the heart of the Blue Ocean Strategy. It refers to the simultaneous pursuit of differentiation and low cost, creating a leap in value for both the company and its customers.
- Blue Ocean vs Red Ocean: The book introduces a novel way to conceptualize markets. Red Oceans represent existing market space where companies fiercely compete, while Blue Oceans denote new, uncontested market space.
- Four Actions Framework: This framework helps companies to create a new value curve, by asking four critical questions aimed at raising and creating value...
Full summary available for members.
Log in or create a free account to view.