Cover for This is Marketing - You Can't be Seen Until You Learn to See

This is Marketing - You Can't be Seen Until You Learn to See

Seth Godin

Marketing & Growth

Summary

Key Insights from "This is Marketing - You Can't be Seen Until You Learn to See" by Seth Godin

  1. Marketing is not about pushing products, but about solving other people's problems.
  2. People buy feelings, not commodities.
  3. Great marketers lead and make change happen.
  4. Building trust and developing meaningful relationships with customers is paramount.
  5. The smallest viable market should be the focus, not mass market.
  6. Marketers should strive to create tension that leads to forward motion.
  7. The goal of marketing should be to create value that lasts.
  8. Successful marketing is not about tactics, but about strategy.
  9. The story your product...

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