Webs of Influence - The Psychology of Online Persuasion

Key Facts and Insights

1. Understanding Web Psychographics: The book explains the importance of understanding user psychographics to create an engaging and persuasive online presence.
2. Three Core Principles: Nahai introduces three core principles of persuasion - know who you are targeting, understand their needs, and meet those needs in a manner that is both satisfying and beneficial to them.
3. The Fogg Behavior Model: This model, developed by Dr. BJ Fogg, is highlighted as a method for understanding and predicting user behavior online.
4. Websites as Social Entities: Nahai suggests that websites are social entities that can influence how users perceive a...

   Full summary available for members.

   Log in or create a free account to view.