INSPIRED - How to Create Tech Products Customers Love
Marty Cagan
Summary
Key Insights from "INSPIRED: How to Create Tech Products Customers Love"
- Emphasizes that product management is a team sport, advocating for a cross-functional team approach.
- Illuminates the importance of discovering the right product to build before diving into the development.
- Reveals the role of product managers as the discoverers of the product, not simply project managers.
- Encourages adopting an outcome-based rather than output-based approach to product development.
- Highly recommends the application of prototyping and testing techniques to validate ideas before committing to full development.
- Asserts the necessity of continuous product discovery for sustainable success.
- Advises on how to...
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