Ten Types of Innovation - The Discipline of Building Breakthroughs
Larry Keeley, Helen Walters, Ryan Pikkel, Brian Quinn
Summary
Key Insights from "Ten Types of Innovation - The Discipline of Building Breakthroughs":
- The book introduces the ten types of innovation, which include Business Model, Networking, Enabling Process, Core Process, Product Performance, Product System, Service, Channel, Brand, and Customer Engagement.
- Innovation is not only about creating new products or services but also about reinventing business processes, models, networks and customer engagement strategies.
- The authors present a systematic approach to innovation, arguing that it is a discipline that can be learned and mastered, rather than a random act of creativity.
- The innovation framework proposed by the...
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