Summary
Key Insights from "Contagious - Why Things Catch On"
- Social Transmission: Ideas, products or messages spread much like viruses do.
- Six Key STEPPS: The book identifies six principles that make things contagious: Social Currency, Triggers, Emotion, Public, Practical Value and Stories.
- Social Currency: People share things that make them look good or help them compare favorably to others.
- Triggers: Ideas that are top of mind spread. Like parasites, such ideas bind themselves to stories, events or environments.
- Emotion: Emotional arousal, whether positive (awe) or negative (anger or anxiety), boosts transmission.
- Public: Making things more observable makes them easier to...
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