Crossing the Chasm, 3rd Edition - Marketing and Selling Disruptive Products to Mainstream Customers

In the competitive arena of technology marketing, Geoffrey A. Moore’s work offers a strategic blueprint for companies aiming to transition their innovative products from early adopters to the mainstream market. This edition of his renowned book delves deeply into the challenges faced during this critical phase, commonly referred to as "the chasm," where many promising technologies falter. Moore’s insights remain highly relevant for marketers, entrepreneurs, and product managers navigating the complexities of disruptive innovation.

• The Technology Adoption Life Cycle: Moore revisits the model dividing consumers into innovators, early adopters, early majority, late majority, and laggards,...

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