Cover for Traction - How Any Startup Can Achieve Explosive Customer Growth

Traction - How Any Startup Can Achieve Explosive Customer Growth

Gabriel Weinberg, Justin Mares

Startup: Founding & Funding Marketing & Growth

Summary

Key Facts or Insights from "Traction - How Any Startup Can Achieve Explosive Customer Growth"

  1. There are 19 different channels of customer acquisition that a startup can explore, and it is essential to test multiple channels to identify the most effective ones.
  2. The Bullseye Framework is a systematic process for startups to find the channels that will bring the most growth.
  3. Startups often fail not because of product development issues, but because they don't achieve traction in the market.
  4. Traction and product development should go hand in hand, instead of sequentially. This is called the 50% rule.
  5. Startups need...

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