Cover for From Backroom to Boardroom - Earn Your Seat with Strategic Marketing Operations

From Backroom to Boardroom - Earn Your Seat with Strategic Marketing Operations

Debbie Qaqish

Marketing & Growth

Summary

Key Facts and Insights from the Book

  1. Definition of Marketing Operations (MO): The book provides a comprehensive understanding of what MO is and how it fits into the broader business framework.
  2. MO's Role in Business Success: MO is not just a backroom function but a strategic partner that drives business success.
  3. The Evolution of MO: The book traces the evolution of MO from a tactical role to a strategic one.
  4. MO and Business Strategy: MO's role in formulating and executing business strategy is extensively discussed.
  5. MO's Impact on Customer Experience: The book highlights how MO can enhance the customer...

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