Testing Business Ideas - A Field Guide for Rapid Experimentation
David J. Bland, Alexander Osterwalder
Summary
Key Facts and Insights from "Testing Business Ideas - A Field Guide for Rapid Experimentation"
- Experimentation is key: The central idea is that every business concept should be subjected to testing and experimentation before full implementation.
- Assumption mapping: This process helps identify the most uncertain and impactful parts of a business model which should be tested first.
- A variety of experiments: The book suggests 44 different experiment types that can be used to test various aspects of a business idea.
- Build-Measure-Learn feedback loop: This is a critical concept borrowed from Lean Startup methodology, emphasizing the iterative nature of testing...
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