Lean Customer Development - Building Products Your Customers Will Buy

In the competitive world of product development, understanding what customers truly want is essential for success. Lean Customer Development by Cindy Alvarez offers a practical, actionable approach to discovering customer needs early and iterating rapidly to build products that resonate in the market. This method prioritizes real customer feedback over assumptions, reducing the risk of wasted resources and increasing the likelihood of product-market fit.

• Customer interviews are vital: Engaging directly with potential users uncovers authentic needs and pain points that data alone cannot reveal.
• Hypotheses must be tested early: Formulating assumptions about customers and validating...

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