Summary
Key Facts and Insights from Adscam
- The Digital Ad Industry is a Scam: Bob Hoffman asserts that the digital advertising industry is largely a scam, fraught with fraud, waste, and inefficiency.
- Transparency Issues: The book raises critical issues about the lack of transparency in online advertising, including undisclosed rebates, arbitrage, and non-transparent programmatic trading.
- Data Privacy: Hoffman points out the rampant misuse and abuse of consumer data in the digital advertising industry.
- Ineffectiveness: Adscam emphasizes the often-overlooked fact that despite the hype, digital advertising is not as effective as it's made out to be.
- Ad Fraud: The book sheds...
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