The Paradox of Choice - Why More Is Less, Revised Edition
Barry Schwartz
Summary
Key Facts and Insights from "The Paradox of Choice - Why More Is Less, Revised Edition"
- Choice Overload: The book introduces the concept of "choice overload," which is the idea that an excess of options can lead to stress and dissatisfaction.
- Maximizers and Satisficers: Schwartz categorizes people into two types: Maximizers, who obsess over making the absolute best choice, and Satisficers, who make a good enough choice that meets their minimum criteria.
- Opportunity Costs: The book discusses the concept of opportunity costs and how it can induce regret and make the decision-making process more complicated.
- Expectation Escalation: When there...
Full summary available for members.
Log in or create a free account to view.