Value Proposition Design - How to Create Products and Services Customers Want
Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith
Summary
Key Facts and Insights:
- Value Proposition Design (VPD) helps you tackle the core challenge of every business – creating compelling products and services customers want to buy.
- VPD is a step-by-step process that allows you to systematically understand customer needs and design value propositions that meet those needs.
- It provides you with a set of tools and techniques to visually map out and test your value propositions.
- The book presents a Value Proposition Canvas, a practical tool to design, test, build, and manage value propositions.
- VPD emphasizes the importance of understanding your customer's jobs, pains, and gains to create...
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