Playing to Win - How Strategy Really Works
Alan G. Lafley, Roger L. Martin
Summary
Key Insights from "Playing to Win - How Strategy Really Works"
- Strategy is a choice: Strategy is not about being the best, but about making specific choices to win in the marketplace.
- The Five strategic questions: The authors outline five key questions that every company must answer to create a successful strategy.
- Winning Aspirations: Companies must define their purpose and set aspirations that guide their strategic choices.
- Where to Play: Companies must make deliberate choices about where they choose to compete.
- How to Win: It's crucial not only to decide where to compete but also how to win in...
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